Sellers - The Right Realtor

In Calgary over the past few years we have experienced an interesting, and ever changing real estate market.  The media, be it radio, television or print has weighed in heavily with their own opinions as well as those of many industry experts.  Average sale prices, number of sales, and inventory levels have all been scrutinized from every conceivable angle.  Thus, homeowners generally understand if it is a Buyer’s Market or a Seller’s Market in which they will be competing.  For example, at the beginning of 2006 the imbalance of supply and demand weighed heavily in favor of sellers, whereas 2008 inventory levels are likely to remain high, thus favoring buyers. 

Choose the right Realtor:   In either a Buyer’s or a Seller’s Market, your choice of Realtor will largely determine whether or not, at the end of the transaction, you feel like you have received fair market value for what is likely your largest asset, your home.  Additionally, a good Realtor understands that each client has unique personal circumstances surrounding the sale of their home and will work diligently to ensure minimal disruption to their lives.      

Selling your home starts with a professional market analysis of your home which will be presented to you during our listing presentation.  The comparative market analysis or CMA details information on recently sold homes in your neighborhood, homes that were on the market and failed to attract a buyer and homes that are currently for sale. 

Based on this information, the CMA will conclude with an estimated market value range for your home.   

In order to achieve the highest possible sale price for your home, a common goal we share with you, our job is to find the most motivated buyer for your particular property. Remember, buyers will place a range of values on your home depending upon their own criteria, and the buyer that likes it the most, will pay the most.  While it is true that the MLS is a powerful marketing tool in the sale of your home, we utilize a much more comprehensive marketing plan throughout the selling process.    

The unique marketing plan we choose for your home will be discussed with you prior to your home being offered for sale.  Topics of conversation will include pricing options, possible improvements and/or changes to your home, various advertising avenues, commission structures that may attract more Realtors to your home, as well as an array of other marketing tools.  Our attention to detail and the many resources Royal Lepage has to offer will ensure that your home sells for the highest price in the shortest amount of time possible.

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Throughout the selling process, we are always only a phone call away.  Our referral rate is many times the industry norm and we attribute this primarily to our practice of continually keeping our clients aware of the status of their own home as well as that of their competitors.  We are constantly collecting information on each of our listings and the competition, so that together, we can make informed and educated decisions regarding your property. 

Upon receiving an offer on your home, you will immediately know that your interests are our interests.  We have encouraged many of our clients over the years not to accept an offer because we are not satisfied with some aspect of the contract.  It may be the price offered, a particular term or condition or perhaps too low of a deposit.  Whatever the case, we work to correct the deficiency, not to get you to accept it. 

We are business minded Realtors, skilled and experienced in all aspects of residential real estate from sign up to sign down.  We promise to market your home to its fullest potential and remain wholly committed until the conclusion of the transaction.